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The advertising community in the Tampa Bay Area has been around since 1921 with the consolidation of the various groups occurring in 1979. In 2010 we changed our name to solidify our standing as one of the oldest and most respected organizations in the country by becoming AAF Tampa Bay.

Making Your SEO the Illest

Discover how to stand-out in a pool of search engine madness with tips, tricks and agency secrets at AAF-Tampa Bay’s April workshop.

Date: April 24, 2014
Speaker: Cindy Kelly
Location: The Art Institute of Tampa
Time: 5:30pm
Special Rate: $15 members/$20 non-members


What you’ll learn:

  • Duh (a.k.a. the basics)
  • Back to the Future (where SEO has been)
  • Live in the Now (where SEO is currently)
  • Stuff Your Face (SEO Myths)
  • How to be an SEO Badass

Who should attend?

  • Marketing Mavericks
  • Advertising Warriors
  • And basically, anyone with a website

A little about our speaker: Cindy Kelly: President and CEO of Tampa-based Marketing and PR agency Media Fusion who’s experience in website design, SEO and marketing spans over 15 years. Her love of technology transpired in the late 1980’s after taking her first computer programming class. Since then, she has designed, coded and optimized hundreds of websites; managed and implemented a wide variety of online marketing campaigns, and wrote thousands of words on blog content and has presented throughout Tampa on various topics such as social media, content marketing and website development. Cindy marries artistic design with visionary internet marketing tactics; successfully demonstrating that one does not have to sacrifice appearance for search engine visibility and utility.

What you’ll get:

  • A keyword development worksheet so you can easily plan your traffic-gen strategy.
  • The latest scoop on how search engines determine a site’s ranking.
  • Instructions on how to twerk your SEO approach.

Connect with Cindy on LinkedIn or visit and start to boost your SEO-genius with the AFF-TB’s April Program.

…And Now, a Word from the President

We Hear You

Over the last few months we have been doing more than planning our next social or researching potential speakers. We wanted to hear what you had to say, so we went out and asked our members, colleagues and friends one important question: What can AAF Tampa Bay do for you?

While our luncheons were well attended, many people suggested networking events that take place after work. For many of us in the ad business that usually means midnight or later, so we settled for 5pm- 7pm. That gives everyone a chance to network between 5pm/ 5:30pm before we introduce a speaker for the remainder of the evening. Our goal is to entice national speakers, and we’re getting there, but that’s going to require your help. The better attended our events become, the better we look to the captain of the football team standing on the other side of the gym.

The Feds

We’ve introduced a workshop series titled “The Fed”. Courses vary from how to use LinkedIn to gain ground in your professional career to Photoshop basics – tips and tricks. Just like our networking events, courses will begin at 5:30pm followed by a half-hour mix and mingle. Not only will we feed you, but we’ll even throw in a certificate of completion. We’ve built in a solid succession plan so we can continue to build on these programs rather than reinvent them.

The Program

With all the attention these days in Washington about leadership, we thought this would be a perfect topic for our November program. This Thursday, November 21st, we welcome internationally-known business speaker Lou Heckler. In his presentation, “Leadership by CHOICE”, Lou will offer us five actions he has observed in great leaders over his more than 40 years in business in the U.S.

The Highlights

Great leaders possess key skills that propel them to the top of their organizations.  This program looks at six of those skills, following the acronym “C-H-O-I-C-E” to define the traits of a great leader. Do you have what it takes? Or are there a few skills that you could implement to excel your leadership abilities?

Lou’s program will combine practicable, do-able ideas with his trademark whimsical sense of humor and some hilarious stories to make his points hit home. Lou speaks annually to dozens of corporations, trade associations and universities and has been a contributor to the nationally-televised PBS program, “Nightly Business Report.” Find out more about Lou by visiting

Members Only

That brings me to membership. We’ve revamped our membership packages to reflect the new program structure. Corporate Members are now able to attend four networking events or workshops for FREE. Yes, Free. But wait, there’s more-you can customize your package to fit your interests and schedule.

Throughout the year you can choose to attend one networking event and three workshops, or get crazy and go two and two. You decide.

I’m looking forward to getting to know you all, so please feel free to contact me directly at

I look forward to seeing you at one of our upcoming events, and thank you for being part of AAF Tampa Bay.


George Zwierko

Connect with me:
Twitter – @youraafprez
Email –
Linked In –