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ADDY® Awards
Sponsored by the AAF, the ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With 60,000 entries, the ADDY® Awards are the nation’s largest advertising competition. Each fall the competition begins at the local level with the 210 AAF member clubs around the country. Entries must first be submitted in a local competition to be eligible for the ADDY® process. The local winners proceed to 14 regional competitions, and those winners proceed to the national finals.
The winners demonstrate the uniqueness of the ADDY® Awards competition each year. Their work is significant in that it has not only received national honors, but it has been recognized at the local and regional levels as well.
Proceeds from the ADDY® Awards program, on all levels of competition, go back into the industry through the work of the AAF and its members, especially in the areas of advertising education and public service advertising.
Silver Medal Award
The Silver Medal Award Program was established in 1959 by the American Advertising Federation (AAF) to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.
The Silver Medal is the highest award that can be given by the Tampa Bay Advertising Federation. Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:
Contribution to His/Her Company - The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service
Creative Ability - The recipient must have shown a consistent, high degree of original thinking in their field.
Contributions to the General Advancement of Advertising - The recipient must have worked to increase the stature and raise the standards of the advertising profession.
Contributions to the Community - The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
Contributions to Education - The recipient must have contributed to the advancement of advertising education through the support of area colleges or universities, students, internships and/or mentoring. Additionally, such support could have been provided through educational efforts to provide professional development to practicing advertising professionals.
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